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About The Client

Grant Plumbing & Heating is a specialist firm based in Pitmedden, providing essential services to homes and businesses across Aberdeenshire. The company is best known for its dual expertise in **Oil and Gas heating systems**, holding both **OFTEC and Gas Safe** accreditations. As a G1 accredited installer for Grant UK, they specialise in the installation and repair of high-efficiency boilers and oil tanks. From emergency plumbing to full bathroom renovations, the business is a key regional provider for reliable, safety-first heating and water solutions.

Our approach focuses on Service Clarity & Technical Trust, ensuring the business is seen as the go-to expert for any heating or plumbing requirement…

Our Approach and Strategy

Service Clarity & Navigation
The site is built to be "Search-Friendly," making it easy for customers to find exactly what they need. We categorised the services into simple, logical areas—separating Gas and Oil heating so that rural and urban customers can find their specific solutions instantly. This straightforward architecture removes confusion and highlights the firm’s wide range of skills.

Trust & Accreditation
In the plumbing trade, trust is everything. We prioritised the display of official credentials like Gas Safe and OFTE. By placing these front and centre, the website immediately proves to the customer that the work will be carried out to the highest safety standards and backed by manufacturer warranties.

Fast-Response Design
We focused on a Mobile-First layout to help customers in a hurry. Whether it’s a burst pipe or a boiler breakdown, the interface makes it simple to click and call or send a quick enquiry. This ensures the business remains highly accessible when its services are needed most.

Visual Results
The platform showcases the firm’s high-quality finish on larger projects, such as full bathroom and kitchen installs. By using clear galleries of real work, we shifted the focus from just "repairs" to "home improvements," helping the business attract higher-value renovation contracts.